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The meaning of words relating to marketing and sales.

After sales service Service that continues after the sale of a product (maintenance, etc.)
Agent Person or company that acts for another and provides a specified service.
B2B e-commerce Business to business e-commerce:
use of commercial networks, online product catalogues and other online resources to obtain better prices and reach new customers.
B2C e-commerce Business to consumer e-commerce:
online sale of goods and services directly to consumers.
Benchmarking Comparing one's products to those of competitors in order to improve quality and performance.
Buyer 1) Any person who makes a purchase.
2) A person employed to choose and buy stock for a company.
Cash refund offer Offer to pay back the purchase price of a product to customers who are not satisfied and send a "proof of purchase" to the manufacturer.
Chain store Two or more shops or outlets that have the same owner and sell similar lines of merchandise.
Client A person who buys services or advice from a lawyer, an accountant or other professional.
Close Finalise or conclude a sale or deal.
Convenience store Small shop located near a residential area that opens long hours, seven days a week.
Coupon A voucher offering a discount to customers when they purchase a specific product.
Deal A business transaction.
Department store A large shop or store that carries a wide variety of product lines.
Direct investment Entering a foreign market by setting up assembly or manufacturing facilities in that country.
Discount A reduction in price.
E-commerce Buying and selling on the Internet.
E-marketing Promoting products and services over the Internet.
Extranet Network that connects a company with its suppliers and distributors.
Follow-up Maintain contact after the sale to ensure customer satisfaction.
Franchise Association between a manufacturer or wholesaler (franchiser) and an independent business person (franchisee) who buys the right to own and operate a unit in the franchise system.
Guarantee A promise that the product will be repaired or replaced if faulty.
Intranet A network that connects people to each other within a company.
Joint venture A way of entering a foreign market by joining with a foreign company to manufacture or market a product or service.
Market leader The company with the largest market share in an industry.
Mark up Percentage of the price added to the cost to reach a selling price.
Opinion leader Person with a reference, who, because of competence, knowledge, or other characteristics, exerts influence on others.
Packaging Designing and producing the container or wrapper for a product.
Product line A group of products that are closely related.
Prespect A potential customer.
Representative A person who represents and sells for a company.
Retail To sell in small quantities, as in a shop, directly to customers.
Shopping centre Group or complex of shops with a common area for cars to park.
Telephone marketing Using the telephone to sell directly to customers.
Trade fair An exhibition at which companies in a specific industry can show or demonstrate their products.
Viral marketing The Internet version of word-of-mouth marketing: email messages that customers pass on to friends.
Wholesale To sell goods in large quantities at low prices to those buying for resale (e.g. a shop) or for business use.

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