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| After-sales service | Service that continues after the sale of a product (maintenance, etc.) | |
| Agent |
Person or company that acts for another and provides a specified service |
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| B2B e-commerce | Business to
business e-commerce : use of commercial networks, online product catalogues and other online resources to obtain better prices and reach new customers. |
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| B2C e-commerce | Business to
consumer e-commerce : online sale of goods and services directly to consumers. |
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| Benchmarking | Comparing one's
products to those of competitors in order to improve quality and performance. |
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| Buyer | 1) Any person who
makes a purchase. 2) A person employed to choose and buy stock for a company. |
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| Cash refund offer | Offer to pay back
part of the purchase price of a product to customers who send a "proof of purchase" to the manufacturer. |
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| Chain store | Two or more shops
or outlets that have the same owner and sell similar lines of merchandise. |
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| Client | A person who buys
services or advice from a lawyer, an accountant or other professional. |
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| Close | Finalise a deal or sale. | |
| Convenience store | Small shop located
near a residential area that opens long hours, seven days a week. |
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| Customer | A person who buys something from a shop or business. | |
| Coupon | Certificate
that gives customers a saving when they purchase a specific product. |
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| Deal | A business transaction | |
| Department store | A large shop or store that carries a wide variety of product lines. | |
| Direct investment | Entering a foreign
market by setting up assembly or manufacturing facilities in that country. |
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| Discount | A reduction in price. | |
| E-commerce | Buying and selling by electronic means, primarily on the Internet. | |
| E-marketing | Promotion of products and services over the Internet. | |
| Extranet | A network that connects a company with its suppliers and distributors. | |
| Follow-up | To maintain contact after the sale to ensure customer satisfaction. | |
| Franchise | Association between
a manufacturer or wholesaler (franchiser) and an independent business person (franchisee) who buys the right to own and operate a unit in the franchise system. |
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| Guarantee | A promise that a product will be repaired or replaced if faulty. | |
| Intranet | A network that connects people within a company to each other. | |
| Joint Venture | A way of entering a
foreign market by joining with a foreign company to manufacture or market a product or service. |
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| Market leader | The company with the largest market share in an industry. | |
| Mark up | The percentage of the price of a product added to cost to reach a selling price. | |
| Opinion leader | Person within a
reference who, because of competence, knowledge, or other characteristics, exerts influence on others. |
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| Packaging | Designing and producing the container or wrapper for a product. | |
| Product | Anything that can be offered on the market, usually for sale. | |
| Product line | A group of products that are closely related. | |
| Prospect | A potential customer. | |
| Representative | A sales representative is a person who represents and sells for a company. | |
| Retail | To sell in small quantities, as in a shop, directly to the consumers. | |
| Shopping centre | Group of shops or retail businesses developed and managed as a unit. | |
| Telephone marketing | Using the telephone to sell directly to customers. | |
| Viral marketing | The Internet
version of word-of-mouth marketing - email messages that customers pass on to friends. |
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| Wholesale | To sell goods and
services to those buying for resale (e.g. a shop) or for business use. |
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