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MARKETING-SALES
Vocabulary |
| After-sales service |
Service that
continues after the sale of a product (maintenance, etc.). |
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| Agent |
Person or company that acts for another and provides a specified
service. |
| B2B e-commerce |
Business to
business e-commerce : use of commercial networks, online
product catalogues and other online resources to obtain better prices and
reach new
customers. |
| B2C e-commerce |
Business to
consumer e-commerce :
online sale of goods and services directly to
consumers. |
| Benchmarking |
Comparing one's
products to those of competitors in order to improve
quality and
performance. |
| Buyer |
1) Any person who
makes a purchase.
2) A person employed to choose and buy stock for a company. |
| Cash refund offer |
Offer to pay back
part of the purchase price of a product to customers
who send a "proof of purchase" to the manufacturer. |
| Chain store |
Two or more shops
or outlets that have the same owner and sell similar
lines of merchandise. |
| Client |
A person who buys
services or advice from a lawyer, an accountant or
other professional. |
| Close |
Finalise a deal or
sale. |
| Convenience store |
Small shop located
near a residential area that opens long hours,
seven days a week. |
| Customer |
A person who buys
something from a shop or business. |
| Coupon |
Certificate
that gives customers a saving when they purchase
a specific product. |
| Deal |
A business
transaction. |
| Department store |
A large shop or
store that carries a wide variety of product lines. |
| Direct investment |
Entering a foreign
market by setting up assembly or manufacturing
facilities in that country. |
| Discount |
A reduction in
price. |
| E-commerce |
Buying and selling
by electronic means, primarily on the Internet. |
| E-marketing |
Promotion of
products and services over the Internet. |
| Extranet |
A network that
connects a company with its suppliers and distributors. |
| Follow-up |
To maintain contact
after the sale to ensure customer satisfaction. |
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| Franchise
|
Association between
a manufacturer or wholesaler (franchiser) and an
independent business person (franchisee) who buys the right to own
and operate a
unit in the franchise system. |
| Guarantee |
A promise that a
product will be repaired or replaced if faulty. |
| Intranet |
A network that
connects people within a company to each other. |
| Joint Venture |
A way of entering a
foreign market by joining with a foreign company to
manufacture or market a product or service. |
| Market leader |
The company with
the largest market share in an industry. |
| Mark
up |
The percentage of
the price of a product added to cost to reach a selling
price. |
| Opinion leader |
Person within a
reference who, because of competence, knowledge, or
other characteristics, exerts influence on others. |
| Packaging |
Designing and
producing the container or wrapper for a product. |
| Product |
Anything that can
be offered on the market, usually for sale. |
| Product line |
A group of products
that are closely related. |
| Prospect |
A potential
customer. |
| Representative |
A sales
representative is a person who represents and sells for a company. |
| Retail |
To sell in small
quantities, as in a shop, directly to the consumers. |
| Shopping centre |
Group of shops or
retail businesses developed and managed as a unit. |
| Telephone marketing |
Using the telephone
to sell directly to customers. |
| Trade fair |
An exhibition at which companies in a specific
industry can show or
demonstrate their products |
| Viral marketing |
The Internet
version of word-of-mouth marketing - email messages that
customers pass on
to friends. |
| Wholesale |
To sell goods and
services to those buying for resale (e.g. a shop)
or for business use. |
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